Alessandro Battaglia

Principal Product Designer · Fiven · Milan, IT

For a long time I thought I'd got it wrong.

I studied IT and spent years fairly sure I'd wasted it. Then I noticed it was the thing my colleagues didn't have.

Now a good part of the job is passing it on: getting designers to see that what they draw has to be built, and how.

2025–nowAI product: Fiven · Principal Product Designer
I get called in for the things that don't exist yet: a design system, or a product that's still only an idea. I designed and built the AI testing platform end to end, and I teach the team to work with AI without dropping the standard.
2022–25EdTech · learning: Digit'Ed · Product Design Lead
Led design on OpenLearning, the flagship learning platform, from the web all the way to Smart TV. Two Brandon Hall golds and a silver in 2024, adoption up 13%, and a design system that took 32% off dev time. Accessible to EAA and WCAG 2.2.
2020–22Business travel · ecommerce: American Express GBT · UX/UI & Web Designer
A corporate travel platform: the ecommerce side, and the self-booking tool companies run their business trips on. I did both halves, what the traveller books with and the admin panel behind it. Use of the tool went up about 16%.
2017–20Web & digital: Prima Group · Web Designer
Web design across brands and campaigns. This is where an IT background turned into an actual design job, with my hands still in the markup.
2014–17Software house: MDS Net · Junior Graphic Designer
First years in a studio: graphic and visual design, learning the craft against real deadlines.

Staff&Timesheet App2026Team allocation and time trackingFivenProduct
Duolly BackOffice2026Admin panel of an enterprise conversational AIFivenEnterprise
AI Testing Platform2026Automated QA for conversational AIFivenLLM
Duolly Demo Builder2026LLM-powered demo environmentsFivenLLM
Atomic 2.02026Design system + custom Figma pluginFivenDesign System
OpenLearning2023–25Learning platform ecosystem, web to Smart TVDigit'EdEdTech
La Scala TV2024Streaming app for the world's opera houseTeatro alla ScalaTV App
Telepass Academy2024Corporate knowledge management platformTelepassEdTech

FrameWork out which single decision here actually matters.
ResearchTalk to the people using it. Read the data. See the thing as it really is.if it doesn't → 01if the frame holds
SystemSet the tokens, patterns and rules everything after this will lean on.
DesignThe craft part: every flow, every state, end to end.
Build it for realWrite the frontend, AI-assisted, until you can hold it and try it.−32.5% frontend dev time, fewer QA loops
ShipRelease it carefully, with the instruments on from the first day.
MeasureLook at what actually happened, and let that pick the next move.next frame → 01